Turns out this vulgar little exchange was actually the first half of an elaborate joke.
He has driven it to vulgar lows, which has given the brand a hint of recklessness and danger.
Baseball manager Tony LaRussa tried to sue Twitter over a vulgar impostor account.
late 14c., "common, ordinary," from Latin vulgaris "of or pertaining to the common people, common, vulgar," from vulgus "the common people, multitude, crowd, throng," from PIE root *wel- "to crowd, throng" (cf. Sanskrit vargah "division, group," Greek eilein "to press, throng," Middle Breton gwal'ch "abundance," Welsh gwala "sufficiency, enough"). Meaning "coarse, low, ill-bred" is first recorded 1640s, probably from earlier use (with reference to people) with meaning "belonging to the ordinary class" (1530).