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vulgus

[vuhl-guh s] /ˈvʌl gəs/
noun, plural vulguses for 2.
1.
the common people; masses.
2.
an exercise in Latin formerly required of English public-school pupils.
Origin
1680-1690
1680-90; < Latin

ad captandum vulgus

[ahd kahp-tahn-doo m woo l-goo s; English ad kap-tan-duh m vuhl-guh s] /ɑd kɑpˈtɑn dʊm ˈwʊl gʊs; English æd kæpˈtæn dəm ˈvʌl gəs/
Latin.
1.
in order to please the mob.
Origin
literally, for courting the crowd
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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