win·dow-dress·ing also win·dow dress·ing (wĭn'dō-drěs'ĭng) n.
Decorative exhibition of retail merchandise in store windows.
Goods and trimmings used in such displays.
A means of improving appearances or creating a falsely favorable impression: "The realignment ... may be more window dressing than a substantive change in how the company does business"(Connie Guglielmo).