window-dressing

window dressing

noun
1.
the art, act, or technique of trimming the display windows of a store.
2.
misrepresentation of something, so as to give a favorable impression: The company's list of assets included a great deal of window dressing.

Origin:
1780–90

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
window-dressing
 
n
1.  the ornamentation of shop windows, designed to attract customers
2.  the pleasant, showy, or false aspect of an idea, policy, etc, which is stressed to conceal the real or unpleasant nature; façade

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