witchery

[wich-uh-ree]
noun, plural witcheries.
1.
witchcraft; magic.
2.
magical influence; fascination; charm: the witchery of her beauty.

Origin:
1540–50; witch + -ery

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
witchery (ˈwɪtʃərɪ)
 
n , pl -eries
1.  the practice of witchcraft
2.  magical or bewitching influence or charm

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
If enough voters buy it, the ad will amount to successful media witchery.
By the witchery of its music and the radiance of image, poetry may rightly give pleasure to a leisure moment.
Wouldn't some serious lawsuits take a lot of the air out of the bogus witchery and help prevent needless deaths.
It's witchery they themselves aspire to, seeking for their own words the powers of spells.
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