logotype

[law-guh-tahyp, log-uh-]
noun
1.
Also called logo. a single piece of type bearing two or more uncombined letters, a syllable, or a word.
2.
logo ( def 1 ).

Origin:
1810–20; logo- + type

logotypy, noun
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
logotype (ˈlɒɡəʊˌtaɪp)
 
n
1.  printing a piece of type with several uncombined characters cast on it
2.  Also called: logo a trademark, company emblem, or similar device
 
'logotypy
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
All equipment shall have the manufacturers name and logotype label.
Such sign shall not be illuminated, shall contain no advertising other than the trade name and/or logotype.
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