Marketing
- 6 dictionary resultsmar⋅ket⋅ing
[mahr-ki-ting] 
| 1. | the act of buying or selling in a market. |
| 2. | the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. |
mar⋅ket
[mahr-kit] | 1. | an open place or a covered building where buyers and sellers convene for the sale of goods; a marketplace: a farmers' market. |
| 2. | a store for the sale of food: a meat market. |
| 3. | a meeting of people for selling and buying. |
| 4. | the assemblage of people at such a meeting. |
| 5. | trade or traffic, esp. as regards a particular commodity: the market in cotton. |
| 6. | a body of persons carrying on extensive transactions in a specified commodity: the cotton market. |
| 7. | the field of trade or business: the best shoes in the market. |
| 8. | demand for a commodity: an unprecedented market for leather. |
| 9. | a body of existing or potential buyers for specific goods or services: the health-food market. |
| 10. | a region in which goods and services are bought, sold, or used: the foreign market; the New England market. |
| 11. | current price or value: a rising market for shoes. |
| 12. | stock market. |
| 13. | to buy or sell in a market; deal. |
| 14. | to buy food and provisions for the home. |
| 15. | to carry or send to market for disposal: to market produce every week. |
| 16. | to dispose of in a market; sell. |
| 17. | at the market, at the prevailing price in the open market. |
| 18. | in the market for, ready to buy; interested in buying: I'm in the market for a new car. |
| 19. | on the market, for sale; available: Fresh asparagus will be on the market this week. |
1100–1150; ME, late OE < VL *marcātus, L mercātus trading, traffic, market
Related forms:
16. vend, merchandise, peddle.
Based on the Random House Dictionary, © Random House, Inc. 2009.
Cite This Source
| mar·ket (mär'kĭt) n.
v. tr.
[Middle English, from Old North French, from Vulgar Latin *marcātus, from Latin mercātus, from past participle of mercārī, to buy, from merx, merc-, merchandise.] |
| mar·ket·ing (mär'kĭ-tĭng) n.
|
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
Cite This Source
Marketing
Mar"ket*ing\, n. 1. The act of selling or of purchasing in, or as in, a market. 2. Articles in, or from, a market; supplies.Cite This Source
Marketing
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.
Investopedia Commentary
Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability
Related Links
Great Expectations: Forecasting Sales Growth
Doing More With Less: The Sales-Per-Employee Ratio
See also: Corporate Citizenship, Human Resources, The Conference Board
Cite This Source
