[mahr-ki-ting] Pronunciation Key | 1. | the act of buying or selling in a market. |
| 2. | the total of activities involved in the transfer of goods from the producer or seller to the consumer or buyer, including advertising, shipping, storing, and selling. |
Based on the Random House Unabridged Dictionary, © Random House, Inc. 2006.
| mar·ket
(mär'kĭt) Pronunciation Key
n.
v. mar·ket·ed, mar·ket·ing, mar·kets v. tr.
v. intr.
[Middle English, from Old North French, from Vulgar Latin *marcātus, from Latin mercātus, from past participle of mercārī, to buy, from merx, merc-, merchandise.] |
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2006 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
| mar·ket·ing
(mär'kĭ-tĭng) Pronunciation Key
n.
|
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2006 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
| marketing | |
noun | |
| 1. | the exchange of goods for an agreed sum of money [syn: selling] |
| 2. | the commercial processes involved in promoting and selling and distributing a product or service; "most companies have a manager in charge of marketing" |
| 3. | shopping at a market; "does the weekly marketing at the supermarket" |
Marketing
The activities of a company associated with buying and selling a product or service. It includes advertising, selling and delivering products to people. People who work in marketing departments of companies try to get the attention of target audiences by using slogans, packaging design, celebrity endorsements and general media exposure. The four 'Ps' of marketing are product, place, price and promotion.
Investopedia Commentary
Many people believe that marketing is just about advertising or sales. However, marketing is everything a company does to acquire customers and maintain a relationship with them. Even the small tasks like writing thank-you letters, playing golf with a prospective client, returning calls promptly and meeting with a past client for coffee can be thought of as marketing. The ultimate goal of marketing is to match a company's products and services to the people who need and want them, thereby ensure profitability
Related Links
Great Expectations: Forecasting Sales Growth
Doing More With Less: The Sales-Per-Employee Ratio
See also: Corporate Citizenship, Human Resources, The Conference Board
Marketing
Mar"ket\, v. i. [imp. & p. p. Marketed; p. pr. & vb. n. Marketing.] To deal in a market; to buy or sell; to make bargains for provisions or goods.
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