a preliminary form of a television commercial consisting of a series of drawings with a voice-over, prepared chiefly for test-marketing.
–adjective
2.
of or pertaining to animatics.
Origin: perh. b. animateor animationand automatic, prob. on the model of photomatic a similar commercial made by filming still photographs, based on Photomaton the trademark name of a kind of automatic camera
an·i·mat·ic (ān'ə-māt'ĭk) n. A preliminary version of a television commercial in which animated cutout figures are used instead of live participants and real objects. an·i·mat'ic adj.