He is unfailingly polite and contrite, still slightly awkward with the artifice of campaigning after all these years.
While he photographed real-life situations, the degrees of staging nod, perhaps, to the artifice of advertising tableaux.
Orwell needed a certain level of artifice to maintain verisimilitude.
1530s, "workmanship, the making of anything by craft or skill," from Middle French artifice "skill, cunning" (14c.), from Latin artificium "a profession, trade, employment, craft; making by art," from artifex (genitive artificis) "craftsman, artist," from ars "art" (see art (n.)) + facere "do" (see factitious). Meaning "device, trick" (the usual modern sense) is from 1650s.