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assure

[uh-shoo r, uh-shur] /əˈʃʊər, əˈʃɜr/
verb (used with object), assured, assuring.
1.
to declare earnestly to; inform or tell positively; state with confidence to:
She assured us that everything would turn out all right.
2.
to cause to know surely; reassure:
He assured himself that no one was left on the bus.
3.
to pledge or promise; give surety of; guarantee:
He was assured a job in the spring.
4.
to make (a future event) sure; ensure:
This contract assures the company's profit this month.
5.
to secure or confirm; render safe or stable:
to assure a person's position.
6.
to give confidence to; encourage.
7.
Chiefly British. to insure, as against loss.
Origin
1325-1375
1325-75; Middle English as(e)uren, assuren < Old French aseurer < Late Latin assēcūrāre, equivalent to Latin as- as- + sēcūr- (see secure) + -ā- thematic vowel + -re infinitive suffix
Related forms
assurer, assuror, noun
interassure, verb (used with object), interassured, interassuring.
preassure, verb (used with object), preassured, preassuring.
unassuring, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Examples from the web for assure
  • Let me assure you it is one of the best out there.
  • Perhaps he wants to assure fans that the series will continue to tackle controversial subjects.
  • Age recommendations assure the consumer that a book is appropriate and thus more likely to be enjoyed by the child.
  • He thinks it essential to help assure a successful debut, and then to hold on to an author through his or her writing career.
  • It will work miracles, I assure you.
  • To assure vigorous peony bushes, prune the stalks down to within a few inches of the ground in fall.
  • Rather, people learned to cultivate edible plant and animal foods to assure a more constant food supply.
  • You seem to be trying for humor, and I can assure you, it's not funny.
  • The buyer must send a letter of credit from a bank to assure the shipper he will be paid.
  • Celebrity ownership does not always assure top dollar.
British Dictionary definitions for assure

assure

/əˈʃʊə/
verb (transitive; may take a clause as object)
1.
to cause to feel sure or certain; convince: to assure a person of one's love
2.
to promise; guarantee: he assured us that he would come
3.
to state positively or with assurance
4.
to make (an event) certain; ensure
5.
(mainly Brit) to insure against loss, esp of life
6.
(property law) another word for convey
Derived Forms
assurable, adjective
assurer, noun
Word Origin
C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrussecure
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for assure
v.

late 14c., from Old French asseurer (12c., Modern French assurer) "to reassure, calm, protect, to render sure," from Vulgar Latin *assecurar, from Latin ad- "to" (see ad-) + securus "safe, secure" (see secure (adj.)). Related: Assured; assuring.

Online Etymology Dictionary, © 2010 Douglas Harper
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