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verb (used with object), -sured, -sur·ing.
1.
to declare earnestly to; inform or tell positively; state with confidence to: She assured us that everything would turn out all right.
2.
to cause to know surely; reassure: He assured himself that no one was left on the bus.
3.
to pledge or promise; give surety of; guarantee: He was assured a job in the spring.
4.
to make (a future event) sure; ensure: This contract assures the company's profit this month.
5.
EXPANDto secure or confirm; render safe or stable: to assure a person's position.
Origin:
1325–75; Middle English as(e)uren, assuren < Old French aseurer < Late Latin assēcūrāre, equivalent to Latin as- as- + sēcūr- (see secure) + -ā- thematic vowel + -re infinitive suffix
1325–75; Middle English as(e)uren, assuren < Old French aseurer < Late Latin assēcūrāre, equivalent to Latin as- as- + sēcūr- (see secure) + -ā- thematic vowel + -re infinitive suffix
Related forms
as·sur·er, as·su·ror, noun
in·ter·as·sure, verb (used with object), -sured, -sur·ing.
pre·as·sure, verb (used with object), -sured, -sur·ing.
un·as·sur·ing, adjective
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Based on the Random House Dictionary, © Random House, Inc. 2012.
Cite This Source
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Assure
is one of our favorite verbs.
So is lollygag. Does it mean:
| to spend time idly; loaf. |
| to chew (food) slowly and thoroughly. |
Example Sentences
- Let me assure you it is one of the best out there.
- Perhaps he wants to assure fans that the series will continue to tackle controversial subjects.
- Age recommendations assure the consumer that a book is appropriate and thus more likely to be enjoyed by the child.
Collins
World English Dictionary
| assure (əˈʃʊə) | |
| —vb | |
| 1. | to cause to feel sure or certain; convince: to assure a person of one's love |
| 2. | to promise; guarantee: he assured us that he would come |
| 3. | to state positively or with assurance |
| 4. | to make (an event) certain; ensure |
| 5. | chiefly (Brit) to insure against loss, esp of life |
| 6. | property law another word for convey |
| [C14: from Old French aseürer to assure, from Medieval Latin assēcūrāre to secure or make sure, from sēcūrus | |
| as'surable | |
| —adj | |
| as'surer | |
| —n | |
Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
Cite This Source
Etymonline
Word Origin & History
assure
late 14c., from O.Fr. asseurer (12c., Mod.Fr. assurer) "to reassure, calm, protect, to render sure," from V.L. *assecurar, from L. ad- "to" + securus "safe, secure" (see secure).
Online Etymology Dictionary, © 2010 Douglas Harper
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Cite This Source
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