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boosterism

[boo-stuh-riz-uhm]

noun

the action or policy of enthusiastically promoting something, as a city, product, or way of life: boosterism about the latest world's fair.

Origin:
1910–15; booster + -ism

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Boosterism is always a great word to know.

So is callithumpian. Does it mean:

a children's mummer's parade, as on the Fourth of July, with prizes for the best costumes.

a scrap or morsel of food left at a meal.

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Collins

World English Dictionary

boosterism (ˈbuːstəˌrɪzəm)

—n
	the practice of actively promoting a city, region, etc, and its local businesses

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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boosterism

boost·er·ism