Daniel Gross on how cachet has a way of developing into a real business.
“I think there was a cachet about having an African-American president because of guilt,” she said.
We thought Morning Joe started to get this cachet, so why not extend the brand a little bit?
1630s, Scottish borrowing of French cachet "seal affixed to a letter or document" (16c.), from Old French dialectal cacher "to press, crowd," from Latin coactare "constrain" (see cache). Meaning evolving through "(letter under) personal stamp (of the king)" to "prestige." Cf. French lettre de cachet "letter under seal of the king."
cachet ca·chet (kā-shā')
An edible wafer capsule used for enclosing an unpleasant-tasting drug.