a phrase that attracts or is meant to attract attention.
a phrase, as a slogan, that comes to be widely and repeatedly used, often with little of the original meaning remaining.
a well-known frequently used phrase, esp one associated with a particular group, etc
Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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The virtual tour also features his campaign memorabilia, much of it adorned with a catch phrase that captures the era.