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catchword

[kach-wurd] /ˈkætʃˌwɜrd/
noun
1.
a memorable or effective word or phrase that is repeated so often that it becomes a slogan, as in a political campaign or in advertising a product.
2.
Also called headword, guide word. a word printed at the top of a page in a dictionary or other reference book to indicate the first or last entry or article on that page.
Compare running head.
3.
a device, used especially in old books, to assist the binder in assembling signatures by inserting at the foot of each page the first word of the following page.
4.
keyword (def 4).
Origin
1720-1730
1720-30; catch + word
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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British Dictionary definitions for catchword

catchword

/ˈkætʃˌwɜːd/
noun
1.
a word or phrase made temporarily popular, esp by a political campaign; slogan
2.
a word printed as a running head in a reference book
3.
(theatre) an actor's cue to speak or enter
4.
the first word of a printed or typewritten page repeated at the bottom of the page preceding
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for catchword
n.

1730, "the first word of the following page inserted at the lower right-hand corner of each page of a book," from catch (v.) + word (n.); extended to "word caught up and repeated" (especially in the political sense) by 1795. The literal sense is extinct; the figurative sense thrives.

Online Etymology Dictionary, © 2010 Douglas Harper
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20
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