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couéism

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Cou⋅é⋅ism

[koo-ey-iz-uhm, koo-ey-iz-]
–noun
a method of self-help stressing autosuggestion, popular esp. in the U.S. c1920 and featuring the slogan “Day by day in every way I am getting better and better.”

Origin:
1920–25; < F couéisme. See Coué, -ism
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Based on the Random House Dictionary, © Random House, Inc. 2009.
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