couponing

[koo-pon-ing, kyoo-]
noun
1.
the practice of distributing discount coupons to consumers as a form of product promotion.
2.
the activity of seeking out or saving discount coupons to save money on food or household purchases.

Origin:
1950–55; coupon + -ing1

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Example sentences
And of course, cutting prices across the board is a lot different than short-term discounting or couponing.
Price variations often take the form of advertising allowances, local promotions, and couponing campaigns.
Price variations often take the form of advertising allowances, local promotions and couponing campaigns.
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