It possesses the power to both humanize and demonize minority groups.
The president is furiously backtracking; Republicans are clawing over each other to demonize Muslims; Democrats are dead silent.
The financial crisis has given rise to a distressing tendency in America to demonize the old world.
1821, "to make into a demon" (literally or figuratively), from Medieval Latin daemonizare, from Latin daemon (see demon). Greek daimonizesthai meant "to be possessed by a demon." Related: Demonized; demonizing.