The idea for an innovative virtual community, known as girltank, is rooted in a story of two enterprising young American women.
Gorgeous visuals, interesting stories, and enterprising features—both in print and online—have been hallmarks of her stewardship.
The shift in language and content is click-bait for the enterprising eBay-er.
"eager to undertake," 1610s, from enterprise. Until mid-19c. (at least in Britain) mostly in a bad sense: "scheming, ambitious, foolhardy." Earlier (1560s) as a verbal noun meaning "action of undertaking."