enticement

[en-tahys-muhnt]
noun
1.
the act or practice of enticing, especially to evil.
2.
the state of being enticed.
3.
something that entices; allurement.

Origin:
1275–1325; Middle English < Old French; see entice, -ment

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
entice (ɪnˈtaɪs)
 
vb
(tr) to attract or draw towards oneself by exciting hope or desire; tempt; allure
 
[C13: from Old French enticier, from Vulgar Latin intitiāre (unattested) to incite, from Latin titiō firebrand]
 
en'ticement
 
n
 
en'ticer
 
n
 
en'ticing
 
adj
 
en'ticingly
 
adv
 
en'ticingness
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

enticement
c.1300, thing which entices; 1540s, action of enticing; from O.Fr. enticement; see entice + -ment.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
There is in woods and waters a certain enticement and flattery, together with a
  failure to yield a present satisfaction.
Banners usually carry a company name, a message and an enticement to click.
Another enticement is the strong recovery in car sales.
Most of whom were arrested because of the enticement of the drug trade, the
  potential for great reward in spite of the risks.
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