flack

1 [flak]
noun Sometimes Disparaging.
verb (used without object)
3.
to serve as a press agent or publicist: to flack for a new rock group.
verb (used with object)
4.
to promote; publicize: to flack a new record.

Origin:
1935–40; said to be after Gene Flack, a movie publicity agent

Dictionary.com Unabridged

flack

2 [flak]
noun
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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Collins
World English Dictionary
flack1 (flæk)
 
n
chiefly (US), (Canadian) a press or publicity agent
 
[C20: of unknown origin]

flack2 (flæk)
 
n
a variant spelling of flak

flak or flack (flæk)
 
n
1.  anti-aircraft fire or artillery
2.  informal a great deal of adverse criticism
 
[C20: from German Fl(ieger)a(bwehr)k(anone), literally: aircraft defence gun]
 
flack or flack
 
n
 
[C20: from German Fl(ieger)a(bwehr)k(anone), literally: aircraft defence gun]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Etymonline
Word Origin & History

flack
"publicity or press agent," 1946, said to have been coined in show biz magazine "Variety" (but this is not the first attested use), supposedly from name of Gene Flack, a movie agent, but influenced by flak.
Online Etymology Dictionary, © 2010 Douglas Harper
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Slang Dictionary

flak definition

[flæk]
and flack
  1. n.
    complaints; criticism; negative feedback. (Originally referred to antiaircraft guns and the explosions and damage they caused. The first form is an initialism from German Fliegerabwehrkanonen = flyer defense cannons. I.e., the initial fl plus the first a plus the k.) : Why do I have to get all the flak for what you did?
  2. n.
    publicity; hype. : Who is going to believe this flack about being first-rate?
  3. n.
    a public relations agent or officer. : The flak made an announcement and then disappeared.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition.
Copyright 2007. Published by McGraw-Hill Education.
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flack (out) definition


  1. in.
    to collapse in exhaustion; to go to sleep. : Betsy flacked out at nine every night.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition.
Copyright 2007. Published by McGraw-Hill Education.
Cite This Source
Example sentences
Flack resigned from the investigation the day after the vote.
They want to primary some rich guy in a suit who serves as a flack for the
  financial industry.
He was also a perpetual self-promoter who took flack for embellishing his
  exploits and hyping his accomplishments.
We also got a bit of flack on another occasion for including an attempt to do
  cladistics on sea monster reports.
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