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flog

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flog

[flog, flawg]
–verb (used with object), flogged, flog⋅ging.
1. to beat with a whip, stick, etc., esp. as punishment; whip; scourge.
2. Slang.
a. to sell, esp. aggressively or vigorously.
b. to promote; publicize.

Origin:
1670–80; perh. b. flay and jog, var. of jag 1 to prick, slash; but cf. flagellate


flog⋅ga⋅ble, adjective
flogger, noun


1. thrash, lash.
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2009.
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flog   (flŏg, flôg)   
tr.v.   flogged, flog·ging, flogs
  1. To beat severely with a whip or rod.

  2. Informal To publicize aggressively: flogging a new book.


[Perhaps from alteration of Latin flagellāre; see flagellate.]
flog'ger n.
The American Heritage® Dictionary of the English Language, Fourth Edition
Copyright © 2009 by Houghton Mifflin Company.
Published by Houghton Mifflin Company. All rights reserved.
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Slang Dictionary
flog [flɑg]

  1. tv.
    to promote, hype, or support something; to try to sell something aggressively. : Fred was flogging this car so hard, I figured he was trying to get rid of it.
Dictionary of American Slang and Colloquial Expressions by Richard A. Spears.Fourth Edition.
Copyright 2007. Published by McGraw Hill.
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Word Origin & History

flog 
1676, slang, perhaps a schoolboy shortening of L. flagellare "flagellate."
Online Etymology Dictionary, © 2001 Douglas Harper
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Idioms & Phrases

flog

see beat a dead horse.

The American Heritage® Dictionary of Idioms by Christine Ammer.
Copyright © 1997. Published by Houghton Mifflin.
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