folksy

[fohk-see]
adjective, folksier, folksiest.
1.
friendly or neighborly; sociable.
2.
very informal; familiar; unceremonious: The politician affected a folksy style.
3.
belonging to the common people, especially in regard to a conscious use of mannerisms, speech patterns, attitudes, etc.: folksy humor.

Origin:
1850–55, Americanism; folks + -y1, or folk + -sy

folksiness, noun
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World English Dictionary
folksy (ˈfəʊksɪ)
 
adj , -sier, -siest
1.  of or like ordinary people; sometimes used derogatorily to describe affected simplicity
2.  informal chiefly (US), (Canadian) friendly; affable
3.  of or relating to folk art
 
'folksiness
 
n

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

folksy
"sociable, unpretentious," 1852, U.S. colloquial, from folks + -y (2).
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Most are not folksy wagons but motor homes with satellite dishes bolted onto
  the aluminum siding.
His voice is mellifluous and folksy, his cadence slow and thoughtful.
His sermons are conversational, delivered in a folksy, raspy voice.
Both are idealists rather than pragmatists, and skilled at folksy populism.
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