But I had to come up with a way to make the style match the content (rather than it merely being a gimmick).
The old showbiz saying is “you gotta have a gimmick,” and Minaj has wisely gotten a few.
The show was hatched as a smart action thriller, with Jack as its noble center, and a novel real-time narrative as its gimmick.
1926 (in Maine & Grant's "Wise-Crack Dictionary," which defines it as "a device used for making a fair game crooked"), American English, perhaps an alteration of gimcrack, or an anagram of magic.
: Get a fairly good item, then gimmick the hell out of it
[origin unknown; perhaps fr gimcrack]