gimmickry

[gim-ik-ree]
noun
1.
the use of gimmicks.
2.
an abundance of gimmicks.
Also, gimmickery [gim-ik-ree, -ik-uh-ree] .


Origin:
1950–55; gimmick + -ry

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
gimmick (ˈɡɪmɪk)
 
n
1.  something designed to attract extra attention, interest, or publicity
2.  any clever device, gadget, or stratagem, esp one used to deceive
3.  chiefly (US) a device or trick of legerdemain that enables a magician to deceive the audience
 
[C20: originally US slang, of unknown origin]
 
'gimmickry
 
n
 
'gimmicky
 
adj

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
Faced with these prospects, some colleges have turned to sheer gimmickry.
The thing was totally overtaken by special-effects gimmickry.
Feeling so marginalized, the third parties have resorted to some measure of
  gimmickry to get any attention at all.
Performance measurement need not be a mere paperwork exercise, or an exercise
  in gimmickry.
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