gimmickry

[gim-ik-ree]

noun

the use of gimmicks.

an abundance of gimmicks.

Also, gim·mick·ery

[gim-ik-ree, -ik-uh-ree] .

Origin:
1950–55; gimmick + -ry

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Link To gimmickry

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Gimmickry is always a great word to know.

So is zedonk. Does it mean:

an arrangement of five objects, as trees, in a square or rectangle, one at each corner and one in the middle.

the offspring of a zebra and a donkey.

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Collins

World English Dictionary

gimmick (ˈɡɪmɪk)

—n
1.	something designed to attract extra attention, interest, or publicity
2.	any clever device, gadget, or stratagem, esp one used to deceive
3.	chiefly (US) a device or trick of legerdemain that enables a magician to deceive the audience

[C20: originally US slang, of unknown origin]

'gimmickry

—n

'gimmicky

—*adj*

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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gimmickry

gim·mick·ry