glamour

[glam-er]
noun
1.
the quality of fascinating, alluring, or attracting, especially by a combination of charm and good looks.
2.
excitement, adventure, and unusual activity: the glamour of being an explorer.
3.
magic or enchantment; spell; witchery.
adjective
4.
suggestive or full of glamour; glamorous: a glamour job in television; glamour stocks.
Also, glamor.


Origin:
1710–20; earlier glammar, dissimilated variant of grammar in sense of occult learning


See -or1.
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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
glamour or sometimes (US) glamor (ˈɡlæmə)
 
n
1.  charm and allure; fascination
2.  a.  fascinating or voluptuous beauty, often dependent on artifice
 b.  (as modifier): a glamour girl
3.  archaic a magic spell; charm
 
[C18: Scottish variant of grammar (hence a magic spell, because occult practices were popularly associated with learning)]
 
glamor or sometimes (US) glamor
 
n
 
[C18: Scottish variant of grammar (hence a magic spell, because occult practices were popularly associated with learning)]

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Etymonline
Word Origin & History

glamour
1720, "magic, enchantment" (especially in phrase to cast the glamour), a variant of Scot. gramarye "magic, enchantment, spell," alt. of Eng. grammar (q.v.) with a medieval sense of "any sort of scholarship, especially occult learning." Popularized by the writings of Sir
Walter Scott (1771-1832). Sense of "magical beauty, alluring charm" first recorded 1840. Glamorous is 1882 (slang shortening glam first attested 1936); glamorize is 1936.
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
But the strange part of it is that this glamour and beauty and sensitivity to
  life are not gone.
The monarchy needs a combination of stability and glamour.
Naturally, her hand-wringing only ratified the city's noir glamour.
Yet people are buying lie-detection reports, wrapped in the glamour of science,
  to try to prove their honesty.
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