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goodwill

[good-wil]

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noun

friendly disposition; benevolence; kindness.

cheerful acquiescence or consent.

Commerce. an intangible, salable asset arising from the reputation of a business and its relations with its customers, distinct from the value of its stock and other tangible assets.

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Also, good will.

Origin:
before 900; Middle English; Old English gōd willa. See good, will²

Synonyms
1. friendliness. See favor.

Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Goodwill is always a great word to know.

So is ninnyhammer. Does it mean:

a fool or simpleton; ninny.

a stew of meat, vegetables, potatoes, etc.

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Example Sentences

Goodwill is not alone in benefiting from the popularity of vintage clothing.

But agents threaten to drive a stake in the goodwill that educational opportunities afford.

The hit is carried along by a wave of ill-informed goodwill.

EXPAND

Goodwill is not alone in benefiting from the popularity of vintage clothing.

But agents threaten to drive a stake in the goodwill that educational opportunities afford.

The hit is carried along by a wave of ill-informed goodwill.

Conservation depends on the goodwill of the local population.

The global goodwill resulting from such a high-profile vow would be enormous.

Haiti, who are on a goodwill tour of the country to gain support for rebuilding their music school.

Sony said it would give them a variety of goodwill gifts.

Personalities and goodwill are what a good external review depends on, as well.

Unwanted packages are often discreetly handed on to others, creating a cascade of calories and goodwill.

If there is wisdom and goodwill on both sides, the learning can begin.

Then there's affiliative humor, the non-hostile brand of joking that builds bonds and goodwill.

And they have not reciprocated his show of goodwill.

There's a movement afoot to augment our public libraries with other ways of spreading bookish goodwill.

Iran's diplomats first said it proved their government's goodwill.

The buyer can subtract the amount of goodwill from its earnings over several quarters.

It may well be in a mood for showing a bit of goodwill.

It's a great way of maximizing both audience and goodwill.

None of this springs from pure economics, nor yet disinterested goodwill.

Furthermore, he said, it deprives the legitimate trademark owners of substantial revenues and consumer goodwill.

Monsanto must be hoping that its move will buy it a little goodwill.

Life here is about community and family and goodwill to other people.

It's heart-warming to hear about all the goodwill and generosity of some people when others are in desperate need of help.

Celebrate the year of the pig with festive, tasty foods symbolizing luck and goodwill.

Already some indications of goodwill between the parties has emerged.

The goodwill you get from that is as valuable as the information you get in the evals.

Goodwill provides résumé advice, work clothes and training in grammar.

But the underlying sentiment is sound, which is use your comfort to create goodwill.

Request written permission from your landlord to maintain goodwill and provide legal protection.

Light's stunning wit and twisted goodwill soon get out of.

He has left a lasting legacy of goodwill behind and will be missed.

In that situation, giving her food was not solely a gesture of caring and goodwill.

Setting a value on options is tricky, but so is valuing other business expenses, such as leases or goodwill depreciation.

Avron then joins a strange circus, whence he hopes to dispense goodwill to the other misfits of the world.

As is the case today, imperial conferences had no executive power and depended on cooperation and goodwill to function at all.

But from the first he was dependent on the goodwill of his king.

But they're wise enough to know a goldmine of good music and goodwill when they're sitting on one.

But the tactical impact of their operations has to be weighed against the cost fatal mistakes exact in local goodwill.

Fears of bad public relations and legal action may also blockade goodwill efforts by oil companies to support robust monitoring.

There is no shortage of goodwill or ability within the school to sort these things out.

In particular, he enjoys enormous respect and goodwill among private space entrepreneurs.

From regional devolution to gay marriage, he spread a message of goodwill to all.

The students themselves have, so far, garnered goodwill from the companies they have come in to contact with.

Goodwill governments will keep on cutting spending, doing public sector reforms and monitoring public finances.

But little goodwill has been shown in bigger matters.

There is an infections aura of goodwill about the peacekeepers, for here they are doing exactly that.

COLLAPSE

Collins

World English Dictionary

goodwill (ˌɡʊdˈwɪl)

—n
1.	a feeling of benevolence, approval, and kindly interest
2.	(modifier) resulting from, showing, or designed to show goodwill: the government sent a goodwill mission to Moscow; a goodwill ambassador for UNICEF
3.	willingness or acquiescence
4.	accounting an intangible asset taken into account in assessing the value of an enterprise and reflecting its commercial reputation, customer connections, etc

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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"Friendship is nothing else than an accord in all things, human and divine, conjoined with mutual goodwill and affection, and I am inclined to think that, with the exception of wisdom, no better thing has been given to man by the immortal gods"

-Marcus Tullius Cicero

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goodwill

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