greenwash

World English Dictionary
greenwash (ˈɡriːnˌwɒʃ)
 
n
a superficial or insincere display of concern for the environment that is shown by an organization

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Main Entry:  greenwash
Part of Speech:  n
Definition:  the practice of promoting environmentally friendly programs to deflect attention from an organization's environmentally unfriendly or less savory activities; also called greenwashing
Example:  Many large industries are using greenwashing techniques to sell themselves these days.
Etymology:  green 'environmentally friendly' + (white)wash 'conceal flaws'
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