hypocorism

hy·poc·o·rism

[hahy-pok-uh-riz-uhm, hi-]
noun
1.
a pet name.
2.
the practice of using a pet name.
3.
the use of forms of speech imitative of baby talk, especially by an adult.

Origin:
1840–50; < Greek hypokórisma pet name. See hypocoristic, -ism

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World English Dictionary
hypocorism (haɪˈpɒkəˌrɪzəm) [Click for IPA pronunciation guide]
 
n
1.  a pet name, esp one using a diminutive affix: ``Sally'' is a hypocorism for ``Sarah''
2.  another word for euphemism
 
[C19: from Greek hupokorisma, from hupokorizesthai to use pet names, from hypo- beneath + korizesthai, from korē girl, koros boy]
 
hypocoristic
 
adj
 
hypoco'ristically
 
adv

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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00:10
Hypocorism is always a great word to know.
So is ninnyhammer. Does it mean:
a printed punctuation mark (‽), available only in some typefaces, designed to combine the question mark (?) and the exclamation point (!), indicating a mixture of query and interjection, as after a rhetorical question.
a fool or simpleton; ninny.
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