It sounds even better than it did back when he was young and invincible.
Bosses as brands are not invincible any more than products as brands are invincible.
People thought he was invincible, that no one could deter him.
early 15c., from Middle French invincible (14c.) or directly from Latin invincibilis "unconquerable," from in- "not" (see in- (1)) + vincibilis "conquerable," from vincere "to overcome" (see victor). Related: Invincibly. Noun meaning "one who is invincible" is from 1630s. Invincible ignorance is from Church Latin ignorantia invincibilis (Aquinas). Related: Invincibly.