The cultural norms are set by the inhabitants of the institutions, and they vary little from locale to locale.
Hitchcock nodded and replied, “Call it Prosciutto and change the locale to Italy.”
Benny (n.)— a non-resident of the New Jersey shore region who descends on the locale during the summer months.
1772, local, from French local, noun use of local (adj.), from Latin locus "place" (see locus). English spelling with -e (1816) probably is based on morale or else to indicate stress.
The word's right to exist depends upon the question whether the two indispensable words locality & scene give all the shades of meaning required, or whether something intermediate is useful. [Fowler]