mascot matchup: Leading the Alabama Crimson Tide is Big Al, a jersey-wearing elephant.
Joe Camel: For about a decade beginning in 1987, Camel started to market its products using a mascot called “Old Joe.”
The fact is, the mascot may be the quiet kid sitting next to you in class with his head down.
"talisman, charm," 1881, from provincial French mascotte "sorcerer's charm, 'faerie friend,' good luck piece" (19c.), of uncertain origin, perhaps from or related to Provençal mascoto "sorcery, fetish" (cf. Narbonnese manuscript, 1233, mascotto "procuress, enchantment, bewitchment in gambling"), from masco "witch," from Old Provençal masca, itself of unknown origin, perhaps from Medieval Latin masca "mask, specter, nightmare" (see mask (n.)). Popularized by French composer Edmond Audran's 1880 comic operetta "La Mascotte," about a household "fairy" who gives luck to an Italian peasant, performed in a toned-down translation in England from fall 1881.
Modular Approach to Software Construction Operation and Test: a method for software design aimed at real-time embedded systems from the Royal Signals and Research Establishment, UK.