[mez-muh-riz-uhm, mes-]
hypnosis as induced, according to F. A. Mesmer, through animal magnetism.
a compelling attraction; fascination.

1775–85; Mesmer + -ism

mesmerist, noun Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
mesmerism (ˈmɛzməˌrɪzəm)
1.  a hypnotic state induced by the operator's imposition of his will on that of the patient
2.  an early doctrine concerning this
[C19: named after F. A. Mesmer (1734--1815), Austrian physician]

Collins English Dictionary - Complete & Unabridged 10th Edition
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Word Origin & History

1802, from Fr. mesmérisme, named for Franz Anton Mesmer (1734-1815), Austrian physician who developed a theory of animal magnetism and a mysterious body fluid which allows one person to hypnotize another.
Online Etymology Dictionary, © 2010 Douglas Harper
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American Heritage
Medical Dictionary

mesmerism mes·mer·ism (měz'mə-rĭz'əm, měs'-)

  1. A strong or spellbinding appeal; fascination.

  2. Hypnotic induction that is believed to involve animal magnetism.

  3. Hypnotism.

The American Heritage® Stedman's Medical Dictionary
Copyright © 2002, 2001, 1995 by Houghton Mifflin Company. Published by Houghton Mifflin Company.
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Example sentences
Above all, it's a moving manifesto for the mesmerism of the paper page in the age of e-everything.
Many observers felt that his results were due to suggestion, and the terms hypnosis and mesmerism became intertwined.
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