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metonymy me·ton·y·my (mə-tŏn'ə-mē)
In schizophrenia, a language disturbance in which an inappropriate but related word is used in place of the correct one.
(from Greek metonymia, "change of name," or "misnomer"), figure of speech in which the name of an object or concept is replaced with a word closely related to or suggested by the original, as "crown" to mean "king" ("The power of the crown was mortally weakened") or an author for his works ("I'm studying Shakespeare"). A familiar Shakespearean example is Mark Antony's speech in Julius Caesar in which he asks of his audience: "Lend me your ears."