misbrand

[mis-brand]
verb (used with object)
1.
to brand or label erroneously.
2.
to brand illegally, as with another's trademark.

Origin:
1900–05; mis-1 + brand

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Persons who knowingly misbrand or misrepresent fruits and vegetables pose a serious threat to responsible businesses.
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