misbrand

 [mis-brand]  

mis·brand

   [mis-brand]
verb (used with object)
1.
to brand or label erroneously.
2.
to brand illegally, as with another's trademark.
Origin:
1900–05; mis-1 + brand
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Misbrand is one of our favorite verbs.
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