The label stuck, and a search for “santorum” delivers the neologism first.
In the blink of an eye a neologism was formed, half Turkish, half English.
Captology is a neologism coined by BJ Fogg, director of the very Soviet-sounding Stanford Persuasive Technology Lab.
neologism ne·ol·o·gism (nē-ŏl'ə-jĭz'əm)
A meaningless word used by a psychotic.