overprice

[oh-ver-prahys]
verb (used with object), overpriced, overpricing.
to price excessively high; set too high a price on.

Origin:
1595–1605; over- + price

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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Etymonline
Word Origin & History

overprice
"to price (something) excessively high," 1605, from over + price (v.).
Online Etymology Dictionary, © 2010 Douglas Harper
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Example sentences
Tends to overprice gas supply for higher load-factor end-uses.
The store did not overprice its inventory, yet it was organized to make a profit.
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