But in techie jargon, what Apple has done with the iTunes Store is called “paving the cowpath.”
As you walk through the Maidan, you notice parts of the ground that normally would be covered in paving stones are bare.
In effect, the paving “stones” would be electricity-generating solar panels.
early 14c., "to cover (a street) with stones or other material," from Old French paver "to pave" (12c.), perhaps a back-formation from Old French pavement or else from Vulgar Latin *pavare, from Latin pavire "to beat, ram, tread down," from PIE *pau- "to cut, strike, stamp" (cf. Latin putare "to prune;" Greek paiein "to strike;" Lithuanian piauju "to cut," piuklas "saw"). Related: Paved; paving. The figurative sense of "make smooth" (as in pave the way) is attested from 1580s.