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[pruh-moht] /prəˈmoʊt/
verb (used with object), promoted, promoting.
to help or encourage to exist or flourish; further:
to promote world peace.
to advance in rank, dignity, position, etc. (opposed to demote).
Education. to put ahead to the next higher stage or grade of a course or series of classes.
to aid in organizing (business undertakings).
to encourage the sales, acceptance, etc., of (a product), especially through advertising or other publicity.
Informal. to obtain (something) by cunning or trickery; wangle.
Origin of promote
1350-1400; Middle English promoten < Latin prōmōtus, past participle of prōmovēre to move forward, advance. See pro-1, motive
Related forms
promotable, adjective
promotability, noun
prepromote, verb (used with object), prepromoted, prepromoting.
self-promoting, adjective
unpromotable, adjective
unpromoted, adjective
1. abet, back, forward, advance, assist, help, support. 2. elevate, raise, exalt.
1. discourage, obstruct. 2. demote, degrade, abase. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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British Dictionary definitions for promote


verb (transitive)
to further or encourage the progress or existence of
to raise to a higher rank, status, degree, etc
to advance (a pupil or student) to a higher course, class, etc
to urge the adoption of; work for: to promote reform
to encourage the sale of (a product) by advertising or securing financial support
(chess) to exchange (a pawn) for any piece other than a king when the pawn reaches the 8th rank
Derived Forms
promotable, adjective
promotion, noun
promotional, adjective
Word Origin
C14: from Latin prōmovēre to push onwards, from pro-1 + movēre to move
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for promote

late 14c., "to advance (someone) to a higher grade or office," from Old French promoter and directly from Latin promotus, past participle of promovere "move forward, advance; cause to advance, push onward; bring to light, reveal," from pro- "forward" (see pro-) + movere "to move" (see move (v.)). General sense of "to further the growth or progress of (anything)" is from 1510s. Related: Promoted; promoting.

Online Etymology Dictionary, © 2010 Douglas Harper
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Slang definitions & phrases for promote



  1. To get, esp by theft, hard persuasion, or begging: We got to promote a boat to run the stuff in (1920+ Underworld)
  2. To accost in an acquisitive spirit; hit: begun promoting him for something to drink (1934+)
The Dictionary of American Slang, Fourth Edition by Barbara Ann Kipfer, PhD. and Robert L. Chapman, Ph.D.
Copyright (C) 2007 by HarperCollins Publishers.
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