psychographics

[sahy-kuh-graf-iks]

psy·cho·graph·ics

[sahy-kuh-graf-iks]
noun (used with a singular verb)
the use of demographics to determine the attitudes and tastes of a particular segment of a population, as in marketing studies.
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Based on the Random House Dictionary, © Random House, Inc. 2012.
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Psychographics is always a great word to know.
So is flibbertigibbet. Does it mean:
a chattering or flighty, light-headed person.
a scrap or morsel of food left at a meal.
Collins
World English Dictionary
psychographics (ˌsaɪkəʊˈɡræfɪks)
 
pl n
(functioning as singular) the study and grouping of people according to their attitudes and tastes, esp for market research

Collins English Dictionary - Complete & Unabridged 10th Edition
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