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puffery

[puhf-uh-ree] /ˈpʌf ə ri/
noun, plural pufferies.
1.
undue or exaggerated praise.
2.
publicity, acclaim, etc., that is full of undue or exaggerated praise.
Origin of puffery
1775-1785
1775-85; puff + -ery
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2015.
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British Dictionary definitions for puffery

puffery

/ˈpʌfərɪ/
noun (pl) -eries
1.
(informal) exaggerated praise, esp in publicity or advertising
Collins English Dictionary - Complete & Unabridged 2012 Digital Edition
© William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009, 2012
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Word Origin and History for puffery
n.

"inflated laudation" [OED], 1782, from puff (v.) in its figurative sense + -ery.

Online Etymology Dictionary, © 2010 Douglas Harper
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18
19
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