adjective, punchier, punchiest. Informal.
being or appearing vigorously effective; forceful.

1935–40; punch1 + -y1

punchiness, noun
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World English Dictionary
punchy (ˈpʌntʃɪ)
adj , punchier, punchiest
1.  an informal word for punch-drunk
2.  informal incisive or forceful: a punchy article

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
The film does contain several punchy songs that would sound better in any other
  context than they do here.
She had an agile, teasing sense of humor that included a sure grasp of the
  absurd and an instinct for punchy ripostes.
At once punchy and dreamlike, this is a hugely attractive show.
Stories that can be boiled down to a single, punchy headline are exactly the
  sort that succeed by these measures.
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