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queerbaiting
[ kweer-bey-ting ]
noun
- Slang. a marketing technique involving intentional homoeroticism or suggestions of LGBTQ+ themes intended to draw in an LGBTQ+ audience, without explicit inclusion of openly LGBTQ+ relationships, characters, or people:
Television programs need to start openly depicting queer characters, because I'm tired of the queerbaiting.
- Also queer-bait·ing. acts of anti-LGBTQ+ provocation, especially in speech and writing, including hate speech, threats, and other forms of harassment targeting the LGBTQ+ community.
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Word History and Origins
Origin of queerbaiting1
First recorded in 1955–60 queerbaiting fordef 2; 2010–15 queerbaiting fordef 1; queer ( def ) + -baiting ( def )
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