readership

[ree-der-ship]
noun
1.
the people who read or are thought to read a particular book, newspaper, magazine, etc.: The periodical has a dwindling readership.
2.
the duty, status, or profession of a reader.
3.
(especially in British universities) the position of instructor or lecturer.
4.
the state or quality of being a reader: appealing to a higher level of readership.

Origin:
1710–20; reader + -ship

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Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
readership (ˈriːdəʃɪp)
 
n
1.  all the readers collectively of a particular publication or author: a readership of five million; Dickens's readership
2.  chiefly (Brit) the office, position, or rank of university reader

Collins English Dictionary - Complete & Unabridged 10th Edition
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Example sentences
For instance, the author of this article is responsible for misleading its
  readership.
Overall readership will decline, but the real readers will be more valuable
  customers.
To some degree, these changes reflect science fiction's broadening readership.
His granitic indifference to his readership only feeds its almost religious
  loyalty.
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