the technique of selling a product: They used a promotional gimmick that was the last word in salesmanship.
adeptness at creating interest in new ideas, products, methods, etc.: The only ingredient lacking in the system was salesmanship.

1875–80; salesman + -ship; cf. -manship Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
salesmanship (ˈseɪlzmənʃɪp)
1.  the technique, skill, or ability of selling
2.  the work of a salesman

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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Example sentences
The lavishing of gifts and favors on prospective or valued customers is
  generally considered smart salesmanship.
No need for fancy salesmanship here, you might think.
It was a curious brand of salesmanship, using the kind of exclusivity usually
  reserved for nightclubs.
That's a failure of politics and salesmanship, but it's more than that.
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