adjective, showier, showiest.
making an imposing display: showy flowers.
pompous; ostentatious; gaudy.

1705–15; show + -y1

unshowy, adjective

2. loud. See gaudy1, grandiose.

2. humble. Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
showy (ˈʃəʊɪ)
adj , showier, showiest
1.  gaudy, flashy, or ostentatious
2.  making a brilliant or imposing display

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
It might therefore be thought that by now the area's jungles would have been
  picked clean of large, showy species.
After the crash many of the rich cut back on unnecessary luxuries, particularly
  the showy sort.
With exceptions, luxury websites tend to be showy but unoriginal, since firms
  often use the same web designers.
They form a satisfying whole, and in the past would have supplied a rich patron
  with a beautiful and showy cabinet of treasures.
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