shrinkflation

[ shringk-fley-shuhn ]

Phonetic (Standard)IPA

noun

, Economics Informal.

a decrease over time in quantity or in package size compared to the quantity previously sold at the same price point, resulting in a higher cost per unit for the consumer:
The price is the same and the box looks the same, but because of shrinkflation, you’ll get ten percent less cereal when you open it up.

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Word History and Origins

First recorded in 2015–20; shrink ( def ) + (in)flation ( def ); coinage attributed to U.S. entrepreneur and economist Philippa (“Pippa”) Malmgren (born 1962), or U.S. historian Brian Domitrovic (born 1961)

shrink fit shrinking violet

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