The effort to sterilize his image first began when Epstein hired Los Angeles-based spin doctors Sitrick Co.
sterilize ster·il·ize (stěr'ə-līz')
v. ster·il·ized, ster·il·iz·ing, ster·il·iz·es
To make free from live bacteria or other microorganisms.
To deprive a person or an animal of the ability to produce offspring, as by removing the reproductive organs.