And they must resist the tempting talk of reporters who pitch them on why a piece in their outlet will be good for them.
But the American desire to be the center of all things makes the story of markets selling in reaction to Obama too tempting.
It is tempting to picture a Tom Daschle memoir entitled Almost coming to a remainder table near you.
For a high-flying financier gone bad, faking your own death is a tempting escape from legal woes.
At first glance, it might be tempting to interpret this extravagant level of compensation as a victory for the once-humble intern.
It was romantic in some of its aspects, and it was tempting to the forlorn young creature.
It was tempting, and although it had a peculiar odour, she swallowed it.
Then Jane came with a tempting breakfast, and fed her with wonderful gentleness, it seemed to him.
But I cannot linger upon this at present, tempting although it be.
I have passed the most tempting and delicate things to you and you always refuse.
early 13c., from Old French tempter (12c.), from Latin temptare "to feel, try out, attempt to influence, test." Related: Tempted; tempting.