And they must resist the tempting talk of reporters who pitch them on why a piece in their outlet will be good for them.
But the American desire to be the center of all things makes the story of markets selling in reaction to Obama too tempting.
It is tempting to picture a Tom Daschle memoir entitled Almost coming to a remainder table near you.
early 13c., from Old French tempter (12c.), from Latin temptare "to feel, try out, attempt to influence, test." Related: Tempted; tempting.