establishing or influencing a new trend or fashion.

1955–60; from the verb phrase set a trend; see -ing2 Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2014.
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World English Dictionary
trendsetter (ˈtrɛndˌsɛtə)
a person or thing that creates, or may create, a new fashion

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
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Example sentences
The trick, then, is to identify such trendsetting subscribers and keep them on
  board with special discounts and promotions.
Not that all this trendsetting necessarily takes a straight and narrow path.
It was likely a custom-built home with the input of an architect, but the
  design is neither unique nor trendsetting.
Her behavior could be scandalous, but was often trendsetting.
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