establishing or influencing a new trend or fashion.
from the verb phrase
set a trend;
a person or thing that creates, or may create, a new fashion
Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
Publishers 1998, 2000, 2003, 2005, 2006, 2007, 2009
The trick, then, is to identify such trendsetting subscribers and keep them on board with special discounts and promotions.
The modern campaign poster is a slick thing, with message-tested taglines and occasionally trendsetting design.
Several trendsetting home-furnishing outfits have rented additional spaces.
Not that all this trendsetting necessarily takes a straight and narrow path.
In the meantime, check out some of the music from these trendsetting artists.
It was likely a custom-built home with the input of an architect, but the design is neither unique nor trendsetting.
Her behavior could be scandalous, but was often trendsetting.
These initiatives are putting our agency in a trendsetting role in a variety of areas.