undersell

 [uhn-der-sel]  

un·der·sell

   [uhn-der-sel]
verb (used with object), un·der·sold, un·der·sell·ing.
1.
to sell more cheaply than.
2.
to advertise with restraint; understate the merits of (something): By underselling his product, he let his hearers convince themselves of its importance.
3.
to sell for less than the actual value.
Origin:
1615–25; under- + sell

Related forms
un·der·sell·er, noun
Dictionary.com Unabridged
Based on the Random House Dictionary, © Random House, Inc. 2012.
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Undersell is one of our favorite verbs.
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World English Dictionary
undersell (ˌʌndəˈsɛl)
 
—vb , -sells, -selling, -sold
1.  to sell for less than the usual or expected price
2.  (tr) to sell at a price lower than that of (another seller)
3.  (tr) to advertise (merchandise) with moderation or restraint
 
under'seller
 
—n

Collins English Dictionary - Complete & Unabridged 10th Edition
2009 © William Collins Sons & Co. Ltd. 1979, 1986 © HarperCollins
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